ETHAN TOUCH LAB
Field Notes / Email Design

Three redesigns. Three creative directors.

A short collection of reimagined email designs built across 2025–26, each one showing what the brand’s email program could look like under tighter art direction. One nonprofit policy newsletter. One association magazine. One B2B energy summit.

01
Nonprofit · Monthly Policy Newsletter

On the front line of access

A monthly stakeholder newsletter for Upstream USA, a nonprofit advancing contraceptive access in primary care. Soft lavender background, scatter-dot decorations, white rounded cards, Lato sans-serif, purple pill CTAs. Modular healthcare microsite layout. Brand pulled from the live Upstream site.

Brand
Upstream USA, Boston MA
Direction
Modern healthcare microsite
Type
Editorial · Multi-section newsletter
Open full email
ethantouch.com/lab/emails/upstream
Open Full Email
02
Association · Member Newsletter

A note from the Alliance

A monthly member digest for The Nonprofit Leadership Alliance, a credentialing body for nonprofit professionals. Cream paper background, Lora serif headlines, sage Kalam handwritten kickers, photo treatments with offset outline frames. Designed as a warm community magazine. Brand pulled from the live NLA site.

Brand
Nonprofit Leadership Alliance, Kansas City
Direction
Warm community magazine
Type
Editorial · Profile + event + reading list
Open full email
ethantouch.com/lab/emails/nla
Open Full Email
03
B2B Event · Energy Policy Summit

Data centers. The grid.

An event invite for Missouri Energy Initiative’s annual Midwest Energy Policy Series — a hybrid summit for utility executives, federal energy officials, and economic development leaders. Cinematic dark-mode terminal: full dark navy background, Inter and JetBrains Mono pairing, electric green accents, vertical agenda timeline rail, marquee speaker hierarchy.

Brand
Missouri Energy Initiative, Jefferson City
Direction
Dark cinematic event invite
Type
Event · Speakers + agenda + registration
Open full email
ethantouch.com/lab/emails/meps
Open Full Email

If you're rebuilding an email program and your designer can only think in one template — let's talk.

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