ETHAN TOUCH LAB
Field Notes / Email Design

Five redesigns. Five creative directors.

A short collection of reimagined email designs built across 2025–26, each one showing what the brand’s email program could look like under tighter art direction. One pet-care brand. One nonprofit policy newsletter. One association magazine. One B2B energy summit. One legal-advocacy report release.

01
Pet Care · Memorial Weekend Boarding

The Ultimate Dog Daycare

A polished pet-care brand microsite for Collars Dog Resort’s Memorial Weekend boarding promo. Montserrat all-caps headlines, teal and golden mustard palette, circular framed photo with paw watermarks, handwritten Caveat tagline in the masthead, gold pill CTA, and a Pitch Best of KC 2026 vote-for-us module with four nomination links. Brand pulled directly from the live Collars site.

Brand
Collars Dog Resort, Olathe KS
Direction
Modern photographic pet-care brand
Type
Promotional · Single-CTA conversion
Open full email
ethantouch.com/lab/emails/collars
Open Full Email
02
Nonprofit · Monthly Policy Newsletter

On the front line of access

A monthly stakeholder newsletter for Upstream USA, a nonprofit advancing contraceptive access in primary care. Soft lavender background, scatter-dot decorations, white rounded cards, Lato sans-serif, purple pill CTAs. Modular healthcare microsite layout. Brand pulled from the live Upstream site.

Brand
Upstream USA, Boston MA
Direction
Modern healthcare microsite
Type
Editorial · Multi-section newsletter
Open full email
ethantouch.com/lab/emails/upstream
Open Full Email
03
Association · Member Newsletter

A note from the Alliance

A monthly member digest for The Nonprofit Leadership Alliance, a credentialing body for nonprofit professionals. Cream paper background, Lora serif headlines, sage Kalam handwritten kickers, photo treatments with offset outline frames. Designed as a warm community magazine. Brand pulled from the live NLA site.

Brand
Nonprofit Leadership Alliance, Kansas City
Direction
Warm community magazine
Type
Editorial · Profile + event + reading list
Open full email
ethantouch.com/lab/emails/nla
Open Full Email
04
B2B Event · Energy Policy Summit

Data centers. The grid.

An event invite for Missouri Energy Initiative’s annual Midwest Energy Policy Series — a hybrid summit for utility executives, federal energy officials, and economic development leaders. Cinematic dark-mode terminal: full dark navy background, Inter and JetBrains Mono pairing, electric green accents, vertical agenda timeline rail, marquee speaker hierarchy.

Brand
Missouri Energy Initiative, Jefferson City
Direction
Dark cinematic event invite
Type
Event · Speakers + agenda + registration
Open full email
ethantouch.com/lab/emails/meps
Open Full Email
05
Legal Advocacy · Report Release

30 years of federal law. On the line.

A report-release email for Court Watch Montgomery, a Maryland nonprofit monitoring domestic-violence courtrooms. Tied to the Supreme Court’s United States v. Rahimi hearing. Editorial masthead with DM Serif Display headline, blue and yellow CTA carrying the report title, plain-gray 2×2 contents grid, twin-headshot signoff. Brand pulled from the live CWM site.

Brand
Court Watch Montgomery, Silver Spring MD
Direction
Legal-press report release
Type
Announcement · Single-CTA conversion
Open full email
ethantouch.com/lab/emails/cwm
Open Full Email

If you're rebuilding an email program and your designer can only think in one template — let's talk.

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