Marketing operations for mission-driven teams.
About
Ethan Touch
I'm Ethan, 4x HubSpot certified across marketing, sales, inbound, and reporting, with seven years in marketing operations and five years owning HubSpot end to end, both in-house and on the agency side.
The pattern I keep seeing is what happens when HubSpot grows faster than the structure behind it. Properties multiply without governance. Workflows overlap. Sync issues go unresolved. Teams build their own workarounds, and the platform slowly stops being the source of truth.
That's the work I'm best at. I rebuild the architecture so workflows hold up, reporting is trusted, and the team stops working around the system.
Outside of work, I've got a golden retriever and a chow chow mix, who are my best friends.
How I work
My approach
Method
I bring structure to the work behind the mission. Complex tools, disorganized processes, and unreliable data become systems the team can trust.
Standard
The team should be able to use the technology with confidence, without losing the human judgment, creativity, and care that make the work matter.
Case Studies
My Work
Leads Were Waiting. Now They're Not.
View case study →Nine Platforms, No Source of Truth.
View case study →The Email Program Nobody Owned.
View case study →The Numbers Were There. The Story Wasn't.
View case study →Dense Research, No Design, One Shot to Publish.
View case study →Good Enough to Launch. Not Good Enough to Convert.
View case study →An Active Account That Wasn't Being Heard.
View case study →Five Brands. Five Inboxes.
Open the lab →Recommendations
From my colleagues
"I enjoyed working with Ethan in the same department at Upstream USA. Ethan really knows his technology, like HubSpot, but he's a wiz at quickly learning any platform. He's sharp in analysis, workflow design, and problem solving. Ethan's creative and possesses a fun wit. He's able to converse on all levels to discern business needs, ensure understanding, and share solutions. Any team will be fortunate to benefit from Ethan's many talents."
"I worked with Ethan at Upstream USA, where he served as a vital partner in the administration of the HubSpot email marketing platform. I was consistently impressed by Ethan's technical curiosity and eagerness to learn — he is a quick study who actively asks questions to understand the 'why' behind a project. During his time at Upstream, he built complex workflows to automate lead sorting, ensuring new marketing leads were categorized correctly and funneled into the right nurture campaigns. He was also proactive in improving our email list hygiene and streamlining the design of our newsletter templates to better serve our healthcare recruitment goals. I am sure that Ethan would be an asset to any marketing team."
"Ethan brings a unique perspective to any team. I first met Ethan as a student in the CNP program at The University of Memphis. He was a standout for his bright energy, bold curiosity and clever problem solving. We connected again when I tracked him down and recruited him to move to Kansas City and join my team at the Nonprofit Leadership Alliance. Ethan grew tremendously in this role, finding his own POV on social media, communications and all things technology. I highly recommend Ethan for roles that allow him to make a project his own and drive it to completion."
Contact
Let's connect
Open to marketing operations and HubSpot roles. Reach out if you're hiring, or just want to talk shop.