Marketing Operations & HubSpot Systems
About
Ethan Touch
Seven years in marketing technology, and the job is always the same: reduce friction. If a process takes ten steps, I find a way to do it in three. HubSpot is my platform of choice — I've built complex workflows, trained teams from scratch, and pushed it further than most orgs realize it can go. But I've worked across stacks, inherited legacy systems, and learned how different platforms behave when they're forced to coexist.
Originally from the South, now holding it down in the Midwest with two dogs, good food, and the occasional chaotic karaoke night.
Case Studies
Complex Problems I've Tackled
Leads Were Waiting. Now They're Not.
View case study →Nine Platforms, No Source of Truth.
View case study →The Email Program Nobody Owned.
View case study →The Numbers Were There. The Story Wasn't.
View case study →Dense Research, No Design, One Shot to Publish.
View case study →Good Enough to Launch. Not Good Enough to Convert.
View case study →Recommendations
From my colleagues
"Ethan is an out-of-the-box thinker who knows how to build strong brands. His tech and people skills are exceptional!"
"I enjoyed working with Ethan in the same department at Upstream USA. Ethan really knows his technology, like HubSpot, but he's a wiz at quickly learning any platform. He's sharp in analysis, workflow design, and problem solving. Ethan's creative and possesses a fun wit. He's able to converse on all levels to discern business needs, ensure understanding, and share solutions. Any team will be fortunate to benefit from Ethan's many talents."
"HIGHLY recommend Ethan — he does terrific work!"
"I worked with Ethan at Upstream USA, where he served as a vital partner in the administration of the HubSpot email marketing platform. I was consistently impressed by Ethan's technical curiosity and eagerness to learn — he is a quick study who actively asks questions to understand the 'why' behind a project. During his time at Upstream, he built complex workflows to automate lead sorting, ensuring new marketing leads were categorized correctly and funneled into the right nurture campaigns. He was also proactive in improving our email list hygiene and streamlining the design of our newsletter templates to better serve our healthcare recruitment goals. I am sure that Ethan would be an asset to any marketing team."
"Ethan brings a unique perspective to any team. I first met Ethan as a student in the CNP program at The University of Memphis. He was a standout for his bright energy, bold curiosity and clever problem solving. We connected again when I tracked him down and recruited him to move to Kansas City and join my team at the Nonprofit Leadership Alliance. Ethan grew tremendously in this role, finding his own POV on social media, communications and all things technology. I highly recommend Ethan for roles that allow him to make a project his own and drive it to completion."
"As an employee of a small nonprofit without many resources, Ethan has done a great job helping create digital fliers and improving our organization's efficiency and professionalism."
Contact
Let's connect
Need HubSpot help, cleaner systems, or someone who can make the moving parts actually work together? Reach out.