Marketing Engagement Score

▸ Show minimap

−

50%

👤 Contact enrollment trigger

Enroll when Lifecycle Stage = Lead

Engagement signals: web session time, page views, form completions, marketing email opens

⌛ 1. DelayActions ▾

Until Marketing Engagement Score is updated

⚙ 2. If/then branchActions ▾

Branch on Marketing Engagement Score

High Score

☰ Add to list▾

High Engagement list

✉ Send email▾

High-intent / demo offer

⚙ Set property▾

Lifecycle = MQL

Notify sales

END

Medium Score

☰ Add to list▾

Medium Engagement list

✉ Send email▾

Mid-funnel nurture

Monitor for progression

END

Low Score

☰ Add to list▾

Low Engagement list

📊 Analyze▾

Flag for content / targeting review

Suppress from sales hand-off

END

Built by Ethan Touch — fit + engagement scoring model (A1–C3 grid). Behavior thresholds sort leads into High / Medium / Low tiers, each with matched follow-up and clean MQL hand-off, so sales only sees genuinely engaged contacts.