Lead Qualification & Routing

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50%

👤 Contact enrollment trigger

Enroll when a new lead is created

Branch on HubSpot Lead Score — fit + engagement model (job title, company size, email clicks, form fills, page visits)

⚙ 1. If/then branchActions ▾

Branch on Lead Score band

Score 1–2 (Cold)

⚙ Set property▾

Lifecycle = Lead

Add to nurture list

✉ Send email▾

Low-intent content

END

Score 3–4 (Warm)

📤 Rotate / assign▾

Assign to Rep — Round Robin

Lifecycle = MQL

☑ Task + notify▾

Follow-up task to owner

Send medium-intent email

END

Score 5+ (Hot)

📤 Assign▾

Assign to Senior Rep

Lifecycle = SQL

📢 Notify + task▾

Slack + priority call task

Send high-intent email

END

None met

☰ Add to list▾

"Unscored — manual review"

Notify ops

END

Built by Ethan Touch — lead scoring, lifecycle architecture, and MQL/SQL routing. Fit + engagement scoring bands route each lead to the right rep with matched-intent content and lifecycle updates. Cut lead response time from 3–5 days (manual) to under 24 hours.